Public Relations

A well designed public relations campaign proves time and again to have a greater impact than traditional marketing or advertising campaigns.


ArMuS PR is there when you need to “get the word out” to the public about your brand. One of the benefits of press releases is the same time you’re getting valuable content out to your markets, you’re also getting it straight to the search engines. After a meeting with our PR team, we’ll get to work writing your story so you can tell it to the world.


Public Relations is a great addition to your marketing because it does three things:

1. Generates traffic that drives visitors to your site.

2. Promotes you through third party validation to your market and to the media.

3. Generates search optimized content fresh to the search engines to get you found.


Our PR services include:

  • Development and distribution of press releases (See more below)
  • Public service announcements
  • Op-ed articles
  • Letters to the editor
  • Media tours and events
  • By-line articles and community calendar listings
  • Annual news release calendar
  • Media outreach and lists of publications and journalists to reach target audiences
  • Creation and execution of an editorial calendar for article contributions and features
  • Speaking opportunities, including local events, conferences, tradeshows and webinars
  • Monthly plan review and modification 


Press Releases

Our professionals work with you to conceptualize and write an effective press release on a news worthy topic regarding your company. Once your release is approved and ready for the world, it’s made available to both paid and free media outlets to get picked up by journalists and is also made available to thousands of news sources, blogs and websites via RSS news feed technology.

Your release will be optimized for Google, Bing, Yahoo! and other search engines so you can expect to show up in search engine results within a few days. Your press release remains online receiving hundreds of page views and creating semi-permanent links to your site that will continue to drive potential customers to you.