If you don’t define your brand – your customers will do it for you.

It’s one of the reasons your customers do business with you. We’ve found that if you don’t define your brand, your customers will do it for you.

The art of building brand identity is different today than it was even a few years ago. The crowded space online makes it even more challenging to establish a truly unique brand that’s bold and refreshing, effective and lasting.


Starting with the challenge – Developing effective positioning strategies

By true definition, positioning is the process by which a brand is marketed with the goal of owning a meaningful and differentiated idea in the mind and hearts of an audience. Sure, the idea seems simple enough. But in practice, very few actually get this, or if they do, they have the darnedest time positioning correctly in a manner that sticks.

People have a tendency to start the process with checklist items: I need to build a website, launch a Facebook page, a blog, design a new, interactive brochure-you fill in the blank.

ArMuS starts with the business challenge. Though necessary, branded, consistent collateral that “wows” is not the challenge. The challenge may be finding your markets. Once you’ve found them, it may be connecting with them, and from there, developing more leads, converting lost leads, becoming more successful in providing the products and service they want, or increasing market share for your particular product or service.

Business challenges come in many forms. But they all require effective positioning to achieve them. ArMus applies the principles of positioning first in order to get the right idea and concept that will direct all the “checklist items” in your marketing plan to achieve the business challenge.


ArMuS brand strategists and creative support team work closely with you to:

Develop new brands -Polish existing brands

Reposition outdated brands

Design branded visual language

Create and execute brand strategies

Integrate and optimize brand management tools